Whilst you shouldn’t ignore Facebook or Google Ads, Linkedin should be the fort you hold at the core of your B2B lead generation strategy. Why? With over 500 million monthly active users, many of whom are career-oriented professionals, Linkedin is simply built for B2B. These users want [...]
Google Ads are a great way to get more traffic headed in your direction. However, many people may be clicking on your link because it's the first thing that they see, not necessarily because they're interested in what you have. It's critical that you improve the [...]
The lines between business and pleasure and work life and home life have long been increasingly blurred. This can be seen most clearly online, where bloggers and influencers publicise their daily lives (favourite shops, suppliers and holiday destinations) to gain followers and fans, sometimes with monetary inducements [...]
Say whaaaaaaat? via GIPHY Yes, it's true. 64,947 sessions per month becomes 92,029 per month, just three months after the technical SEO efforts. We were instructed on September 1st. The following month, results started to show. Three months later, BAM! 64,947 sessions recorded in August 2019 [...]
In August... A client challenged us to get them ranking top of Google for "Utility Vehicle Hire". For commercial reasons, it was a priority. In December... There you go, #1 position - from a starting place of 99+ (non-existent!). Two weeks later the decision was made to [...]
This article is going to show you 3 marketing strategies that have worked wonders for our (B2B) clients in 2019 and will continue to do so into 2020. With real examples, we are going to literally show you how to do it and tell you how much [...]
Sir John Caples OK, he never made a "Sir", but he should have done. John Caples was an advertising guru, who specialised in writing headlines. He wrote the classic book Tested Advertising Methods. We highly recommend it. Caples argued that most of your time should be spent on your [...]
The first thing we'll say on this topic is: PICK YOUR AUDIENCE. Understand them really, really, really well. The #1 B2B lead generation mistake we see is casting too wide, delusions of grandeur and going for mass appeal to everyone. The ego takes over; you can see your company logo [...]
If you're not using robots to help manage your Google Ads campaigns, YOU'RE DOING IT WRONG. There's nothing new about robotic management, but over 90% of the Google Ads accounts we review (for free) have no robotic management at all! Robots Cannot (and should not) Do Everything [...]
Google Optimise has always been a great, free way to improve conversion using A-B or multivariate testing. And they recently added a seriously strong string to their bow. via GIPHY What Is Personalisation? An easy example is: if I am a return visitor, you change the text [...]
