The first thing we'll say on this topic is: PICK YOUR AUDIENCE. Understand them really, really, really well. The #1 mistake we see is casting too wide, delusions of grandeur and going for mass appeal to everyone. The ego takes over; you can see your company logo on next year's [...]
If you're not using robots to help manage your Google Ads campaigns, YOU'RE DOING IT WRONG. There's nothing new about robotic management, but over 90% of the Google Ads accounts we review (for free) have no robotic management at all! Robots Cannot (and should not) Do Everything [...]
Google Optimise has always been a great, free way to improve conversion using A-B or multivariate testing. And they recently added a seriously strong string to their bow. via GIPHY What Is Personalisation? An easy example is: if I am a return visitor, you change the text [...]
The most underutilised tool you own Reverse-IP Lookups (Business Lookups) are not rocket science, most B2B websites will have heard of it or already use it. It is astonishing how underused they often go. Almost as if they're installed just to impress the Boss with big names. [...]
You got the opt-in, you got a vaguely interested prospect, great! Now what? In this article, you are going to learn how to turn an email into a sale. Lead nurture is not one-dimensional, it is not a case of just banging out your newsletter once a [...]
It's a common misconception that Facebook doesn't work for B2B. Yes, people don't generally browse Facebook looking for the latest news on Semiconductors, that is true. But there ARE business people there, they do have jobs, they CAN be targeted by their job titles, and they DO [...]
Google Analytics is a free web analytics service by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Initial Google Analytics Settings Before beginning these are few of the basic things that need to be set up. Property Settings [...]
Display (Banner) Advertising Is Hard If you've not run Display Ads before, one thing is for sure - you will throw money away until you get at least 2-3 years experience running them. There are hundreds of little nuances, some of them critical. Here we are going [...]
Sources: Google's Landing Page Optimisation Playbook, CXL, "Conversion Experts" - people who know what they are doing. There is no "apply this template and it will work" in conversion rate optimisation (CRO), you need data to make informed decisions, to know your audience deeply, and most of [...]
How we improved online conversions from 30 per month to 200+ per month for this Hire Company When we started on the Turfleet Hire account in 2016, they had a little bit of Organic traffic from branded searches only ("Turfleet Hire") and nothing else web related at all. [...]
