Alone, Google's ad suggestions can be useful - ideas you may not have thought about. But watch out - they are starting to AUTO apply their own ad suggestions, and our experience with it so far is.... well, awful. Why are they auto applying suggestions? They have blatantly [...]
This is something that has come up repeatedly for us and our clients in the last 12 months, so we are sharing a quick post on customer list sizes. What is a customer list? A list of email addresses and/or other data you have on customers - [...]
Targeting Options for GDN (Google Display Network) This article should be worked on in conjunction with our article on Adwords Audiences - there is a lot of cross-over. Targeting on the Google Display Network (GDN) is more complex than the Search Network, which is always Keyword based. [...]
A Complete Guide to All Adwords Ad Types Adwords goes way beyond just traditional banner and text ad types, there are tonnes now. Once you have a winning formula and decent conversions, you'll want to test all of these out. For a checklist, just check out the [...]
A guide through the minefield of Facebook targeting options With so many targeting options on Facebook, how do you choose what to set up! There are tonnes of ad type options now too, something we'll come on to very soon. This article is just about targeting and audiences. [...]
What are Google Adwords Audiences? Google Adwords audiences are a relatively fresh marketing concept. Pay per click advertising used to be about websites. Which website you will appear on, decided by keyword matching for that website. That is so noughties. It's still worth doing, but today's advertising [...]
Seriously, you really need SSL now! Read on... We Already Know... ...that Google love an SSL certificate. Rightly so, that green padlock protects users from data theft. It has been an SEO signal since 2014, and a very strong one since February this year. Hence if you [...]
Adverts We Love This is an on-going chain of adverts we have seen on the internet that we love, for any variety of reasons. Cool ads, stop-you-in-your-tracks ads, beautiful simplicity, great hooks - whatever the why, here they are (newest first): Google Adwords: Simple benefit Simple hook Of [...]
Some Examples Out There On The Internet, Working It'll get to 100 with time :) We're going to add our favourite Lead Pages here on a regular basis. For our clients, we use LeadPages.net Newest at the top. VALUE to the visitor - something free, something useful! [...]
Sir John Caples OK, he never made a "Sir", but he should have done. John Caples was an advertising guru, who specialised in writing headlines. He wrote the classic book Tested Advertising Methods. We highly recommend it. Caples argued that most of your time should be spent on your [...]
