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Daniel Boss

About Daniel Boss

I am one of the Managers at ClicksInContext.

3 B2B Marketing Strategies You Need To Master in 2020

This article is going to show you 3 marketing strategies that have worked wonders for our (B2B) clients in 2019 and will continue to do so into 2020. With real examples, we are going to literally show you how to do it and tell you how much [...]

By |2019-11-28T17:58:52+00:00November 26th, 2019|Categories: B2B Lead Gen|Tags: , , , |0 Comments

LinkedIn Ads Character Limits

LinkedIn Ad Copy & Character Limits This is what a LinkedIn desktop ad looks like: And this is a mobile version: And your call-to-action options are:   An example with character limits For Native Lead Forms Here is the main form content - pre-optin: And you also [...]

By |2019-11-04T15:50:46+00:00July 2nd, 2019|0 Comments

Writing Headlines: 33 Proven Headline Formulas

Sir John Caples OK, he never made a "Sir", but he should have done. John Caples was an advertising guru, who specialised in writing headlines. He wrote the classic book Tested Advertising Methods. We highly recommend it. Caples argued that most of your time should be spent on your [...]

By |2019-05-15T13:50:21+01:00May 10th, 2019|Categories: Copy, Display, Pay-Per-Click|Tags: , , , , , , |0 Comments

8 Best B2B Lead Generation Strategies for 2020

The first thing we'll say on this topic is: PICK YOUR AUDIENCE. Understand them really, really, really well. The #1 mistake we see is casting too wide, delusions of grandeur and going for mass appeal to everyone. The ego takes over; you can see your company logo on next year's [...]

By |2020-01-21T13:57:25+00:00March 22nd, 2019|Categories: B2B Lead Gen|Tags: , , , |0 Comments

How Robots Can Help Manage Your Google Ads Campaigns

If you're not using robots to help manage your Google Ads campaigns, YOU'RE DOING IT WRONG. There's nothing new about robotic management, but over 90% of the Google Ads accounts we review (for free) have no robotic management at all! Robots Cannot (and should not) Do Everything [...]

By |2019-04-08T17:30:50+01:00February 12th, 2019|Categories: Pay-Per-Click|Tags: , , , , |0 Comments

Reverse-IP Lookups The Right Way – An Underused Sales Powerhouse

The most underutilised tool you own Reverse-IP Lookups (Business Lookups) are not rocket science, most B2B websites will have heard of it or already use it. It is astonishing how underused they often go. Almost as if they're installed just to impress the Boss with big names. [...]

By |2019-06-05T09:59:56+01:00December 3rd, 2018|Categories: B2B Lead Gen, Tracking & Measurement|Tags: , , , , , |0 Comments

Facebook Ads For B2B Companies

It's a common misconception that Facebook doesn't work for B2B. Yes, people don't generally browse Facebook looking for the latest news on Semiconductors, that is true. But there ARE business people there, they do have jobs, they CAN be targeted by their job titles, and they DO [...]

By |2019-01-20T14:46:28+00:00November 12th, 2018|Categories: Display, Pay-Per-Click|0 Comments

How To Run Display Campaigns That Work In 4 Steps

Display (Banner) Advertising Is Hard If you've not run Display Ads before, one thing is for sure - you will throw money away until you get at least 2-3 years experience running them. There are hundreds of little nuances, some of them critical. Here we are going [...]

By |2019-01-20T14:51:09+00:00October 17th, 2018|Categories: Display, Pay-Per-Click|Tags: , , , |0 Comments

5 Ingredients Of A Landing Page That Works

Sources: Google's Landing Page Optimisation Playbook, CXL, "Conversion Experts" - people who know what they are doing. There is no "apply this template and it will work" in conversion rate optimisation (CRO), you need data to make informed decisions, to know your audience deeply, and most of [...]

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