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Daniel Boss

About Daniel Boss

I am one of the Managers at ClicksInContext.

Actionable tips for best B2B lead gen results using LinkedIn

Whilst you shouldn’t ignore Facebook or Google Ads, Linkedin should be the fort you hold at the core of your B2B lead generation strategy.  Why?  With over 500 million monthly active users, many of whom are career-oriented professionals, Linkedin is simply built for B2B. These users want [...]

By |2020-04-15T15:18:48+01:00April 16th, 2020|Categories: B2B Lead Gen|0 Comments

5 Simple Hacks to Improve the Quality of Leads From Google Ads

Google Ads are a great way to get more traffic headed in your direction. However, many people may be clicking on your link because it's the first thing that they see, not necessarily because they're interested in what you have. It's critical that you improve the [...]

By |2020-03-24T12:16:16+00:00March 19th, 2020|Categories: Pay-Per-Click, Search|0 Comments

27,082 Extra Visits Per Month – In Three Months. A True (Technical) SEO Story.

Say whaaaaaaat? via GIPHY Yes, it's true. 64,947 sessions per month becomes 92,029 per month, just three months after the technical SEO efforts.   We were instructed on September 1st. The following month, results started to show. Three months later, BAM! 64,947 sessions recorded in August 2019 [...]

By |2020-03-12T08:27:52+00:00February 24th, 2020|Categories: SEO|Tags: , , |0 Comments

How We Won The “Utility Vehicle Hire” Ranking Competition

In August... A client challenged us to get them ranking top of Google for "Utility Vehicle Hire". For commercial reasons, it was a priority. In December... There you go, #1 position - from a starting place of 99+ (non-existent!). Two weeks later the decision was made to [...]

By |2020-03-12T08:29:29+00:00February 12th, 2020|Categories: SEO|Tags: , , , , , |0 Comments

3 B2B Marketing Strategies You Need To Master in 2020

This article is going to show you 3 marketing strategies that have worked wonders for our (B2B) clients in 2019 and will continue to do so into 2020. With real examples, we are going to literally show you how to do it and tell you how much [...]

By |2019-11-28T17:58:52+00:00November 26th, 2019|Categories: B2B Lead Gen|Tags: , , , |0 Comments

Writing Headlines: 33 Proven Headline Formulas

Sir John Caples OK, he never made a "Sir", but he should have done. John Caples was an advertising guru, who specialised in writing headlines. He wrote the classic book Tested Advertising Methods. We highly recommend it. Caples argued that most of your time should be spent on your [...]

By |2019-05-15T13:50:21+01:00May 10th, 2019|Categories: Copy, Display, Pay-Per-Click|Tags: , , , , , , |0 Comments

8 Best B2B Lead Generation Strategies for 2020

The first thing we'll say on this topic is: PICK YOUR AUDIENCE. Understand them really, really, really well. The #1 B2B lead generation mistake we see is casting too wide, delusions of grandeur and going for mass appeal to everyone. The ego takes over; you can see your company logo [...]

By |2020-05-12T15:40:39+01:00March 22nd, 2019|Categories: B2B Lead Gen|Tags: , , , |0 Comments

How Robots Can Help Manage Your Google Ads Campaigns

If you're not using robots to help manage your Google Ads campaigns, YOU'RE DOING IT WRONG. There's nothing new about robotic management, but over 90% of the Google Ads accounts we review (for free) have no robotic management at all! Robots Cannot (and should not) Do Everything [...]

By |2020-04-21T15:36:59+01:00February 12th, 2019|Categories: Pay-Per-Click|Tags: , , , , |0 Comments

Facebook Ads For B2B Companies

It's a common misconception that Facebook doesn't work for B2B. Yes, people don't generally browse Facebook looking for the latest news on Semiconductors, that is true. But there ARE business people there, they do have jobs, they CAN be targeted by their job titles, and they DO [...]

By |2019-01-20T14:46:28+00:00November 12th, 2018|Categories: Display, Pay-Per-Click|0 Comments

How To Run Display Campaigns That Work In 4 Steps

Display (Banner) Advertising Is Hard If you've not run Display Ads before, one thing is for sure - you will throw money away until you get at least 2-3 years experience running them. There are hundreds of little nuances, some of them critical. Here we are going [...]

By |2020-04-20T18:13:08+01:00October 17th, 2018|Categories: Display, Pay-Per-Click|Tags: , , , |0 Comments
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