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Daniel Boss

About Daniel Boss

I am one of the Managers at ClicksInContext.

Writing Headlines: 33 Proven Headline Formulas

Sir John Caples OK, he never made a "Sir", but he should have done. John Caples was an advertising guru, who specialised in writing headlines. He wrote the classic book Tested Advertising Methods. We highly recommend it. Caples argued that most of your time should be spent on your [...]

By |2019-05-15T13:50:21+01:00May 10th, 2019|Categories: Copy, Display, Pay-Per-Click|Tags: , , , , , , |0 Comments

8 Best B2B Lead Generation Strategies 2019

The first thing we'll say on this topic is: PICK YOUR AUDIENCE. Understand them really, really, really well. The #1 mistake we see is casting too wide, delusions of grandeur and going for mass appeal to everyone. The ego takes over; you can see your company logo on next year's [...]

By |2019-06-03T09:07:28+01:00March 22nd, 2019|Categories: B2B Lead Gen|Tags: , , , |0 Comments

How Robots Can Help Manage Your Google Ads Campaigns

If you're not using robots to help manage your Google Ads campaigns, YOU'RE DOING IT WRONG. There's nothing new about robotic management, but over 90% of the Google Ads accounts we review (for free) have no robotic management at all! Robots Cannot (and should not) Do Everything [...]

By |2019-04-08T17:30:50+01:00February 12th, 2019|Categories: Pay-Per-Click|Tags: , , , , |0 Comments

Reverse-IP Lookups The Right Way – An Underused Sales Powerhouse

The most underutilised tool you own Reverse-IP Lookups (Business Lookups) are not rocket science, most B2B websites will have heard of it or already use it. It is astonishing how underused they often go. Almost as if they're installed just to impress the Boss with big names. [...]

By |2019-06-05T09:59:56+01:00December 3rd, 2018|Categories: B2B Lead Gen, Tracking & Measurement|Tags: , , , , , |0 Comments

Facebook Ads For B2B Companies

It's a common misconception that Facebook doesn't work for B2B. Yes, people don't generally browse Facebook looking for the latest news on Semiconductors, that is true. But there ARE business people there, they do have jobs, they CAN be targeted by their job titles, and they DO [...]

By |2019-01-20T14:46:28+01:00November 12th, 2018|Categories: Display, Pay-Per-Click|0 Comments

How To Run Display Campaigns That Work In 4 Steps

Display (Banner) Advertising Is Hard If you've not run Display Ads before, one thing is for sure - you will throw money away until you get at least 2-3 years experience running them. There are hundreds of little nuances, some of them critical. Here we are going [...]

By |2019-01-20T14:51:09+01:00October 17th, 2018|Categories: Display, Pay-Per-Click|Tags: , , , |0 Comments

5 Ingredients Of A Landing Page That Works

Sources: Google's Landing Page Optimisation Playbook, CXL, "Conversion Experts" - people who know what they are doing. There is no "apply this template and it will work" in conversion rate optimisation (CRO), you need data to make informed decisions, to know your audience deeply, and most of [...]

How To Get A Featured Snippet On Google

The exact steps we took to get it We have been getting featured snippets for high-authority domains since Google first introduced them. A domain with authority in the 20s is a different story. "It can't be done for such a low-authority domain", they said. "You're wasting your [...]

By |2018-08-02T12:29:02+01:00July 20th, 2018|Categories: SEO|Tags: , , , |0 Comments

What are auto ad suggestions in Adwords, and how do I turn them off?

Alone, Google's ad suggestions can be useful - ideas you may not have thought about. But watch out - they are starting to AUTO apply their own ad suggestions, and our experience with it so far is.... well, awful. Why are they auto applying suggestions? They have blatantly [...]

By |2018-09-26T17:01:24+01:00April 17th, 2018|Categories: Pay-Per-Click, Search|0 Comments
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