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Daniel Boss

About Daniel Boss

I am one of the Managers at ClicksInContext.

Facebook Ads For B2B Companies

It's a common misconception that Facebook doesn't work for B2B. Yes, people don't generally browse Facebook looking for the latest news on Semiconductors, that is true. But there ARE business people there, they do have jobs, they CAN be targeted by their job titles, and they DO [...]

By |2019-01-20T14:46:28+00:00November 12th, 2018|Categories: Display, Pay-Per-Click|0 Comments

How To Run Display Campaigns That Work In 4 Steps

Display (Banner) Advertising Is Hard If you've not run Display Ads before, one thing is for sure - you will throw money away until you get at least 2-3 years experience running them. There are hundreds of little nuances, some of them critical. Here we are going [...]

By |2020-04-20T18:13:08+01:00October 17th, 2018|Categories: Display, Pay-Per-Click|Tags: , , , |0 Comments

5 Ingredients Of A Landing Page That Works

Sources: Google's Landing Page Optimisation Playbook, CXL, "Conversion Experts" - people who know what they are doing. There is no "apply this template and it will work" in conversion rate optimisation (CRO), you need data to make informed decisions, to know your audience deeply, and most of [...]

How To Get A Featured Snippet On Google

The exact steps we took to get it We have been getting featured snippets for high-authority domains since Google first introduced them. A domain with authority in the 20s is a different story. "It can't be done for such a low-authority domain", they said. "You're wasting your [...]

By |2018-08-02T12:29:02+01:00July 20th, 2018|Categories: SEO|Tags: , , , |0 Comments

What are auto ad suggestions in Adwords, and how do I turn them off?

Alone, Google's ad suggestions can be useful - ideas you may not have thought about. But watch out - they are starting to AUTO apply their own ad suggestions, and our experience with it so far is.... well, awful. Why are they auto applying suggestions? They have blatantly [...]

By |2018-09-26T17:01:24+01:00April 17th, 2018|Categories: Pay-Per-Click, Search|0 Comments

SEO Expectations

What To Expect From Your SEO Efforts SEO is not magic, it is a process that requires a range of skills and human time on a regular basis. It broadly splits into five parts: Keyword Research (including viability) Technical SEO On-Site SEO Off-Site SEO (backlinks) - basic [...]

By |2018-03-06T16:59:42+00:00March 6th, 2018|0 Comments

Help, My PPC Isn’t Working – Common Problems

PPC Campaigns Not Working? You're in the right place, read on... Skip to: What to expect from your PPC What PPC Should Do Relevant clicks, but no conversions are you tracking everything? okay, you have a conversion problem Marketing-conversion funnel plan AB Testing & Website Improvement plan [...]

By |2018-09-14T09:41:40+01:00February 28th, 2018|0 Comments

Customer Match List Sizes – A Quick Guide

This is something that has come up repeatedly for us and our clients in the last 12 months, so we are sharing a quick post on customer list sizes. What is a customer list? A list of email addresses and/or other data you have on customers [...]

By |2020-03-24T12:35:13+00:00February 5th, 2018|Categories: Pay-Per-Click, Re-Marketing|Tags: , , , |0 Comments

What To Expect From A Website Build

A Fixed-Cost Website Build ...is dangerous! Unless you communicate the expectation. For our fixed-cost website clients, this article outlines what to expect (and what not to expect!) from a fixed-cost website build. What You Can Expect We build extremely good websites. You will have Design and Development [...]

By |2019-05-22T15:51:49+01:00February 5th, 2018|0 Comments
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