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LinkedIn Ad Copy & Character Limits

This is what a LinkedIn desktop ad looks like:

linkedin desktop ad

And this is a mobile version:

linkedin mobile ad

And your call-to-action options are:

linkedin calls to action

 

An example with character limits

Example with character limits

For Native Lead Forms

Here is the main form content – pre-optin:

main form linkedin

And you also need confirmation (thank you) text for post-optin:

LinkedIn form thank you