How to create WINNING LinkedIn ads
[Video Case Study]
By Michael Esposito
18th January 2022
Whether you are offering a service or selling a product B2B, running LinkedIn ads or don't even know where to begin, this case study is perfect for you and will offer insights no matter what stage of advertising you are at!
"But... LinkedIn ads are expensive!"
You would be right to think that. LinkedIn can sometimes be a scary place to advertise because ads are a lot more expensive on there than say Facebook or Google. However, with a more specified audience and a pretty decent algorithm, LinkedIn (normally) serves your ads to the right people and does it pretty well if all ad settings are done right. When you get down to it, with the right combinations of targeting you could generate a great number of leads for a fraction of the cost.
We have taken onboard clients who have found success in our strategies but we have decided to cover a specific example to give you more of an idea of what it takes to create a winning LinkedIn ad! (p.s it's pretty simple stuff)
7 Wins for £750
Yes, that's 7 full conversions from LinkedIn ads and although that might not sound like much that's 7 different customers who will offer an average of £20,000 - £50,000 in lifetime value each, all that for only £750
How To Details
Here is a short video explaining the steps you'll need to take to succeed with LinkedIn ads and create a winning ad.
To summarise, even if your compelling proposition isn't for a specific niche, convert it to one, and if you're selling to businesses, make sure you're targeting the proper people/persons to achieve the greatest results! You might make things easy by deciding on the 'appropriate' character based on a current customer or even your best! Make sure your landing pages are all on point with the correct amount of social proof, results, and possibly a brief explanation video, followed by a call to action form to help filter out the 'poor' or 'time wasting' leads.
Ultimately, if you add all of the right elements to your campaign you will have a campaign ready to dominate and win on LinkedIn!