Google Ads are a great way to get more traffic headed in your direction. However, many people may be clicking on your link because it's the first thing that they see, not necessarily because they're interested in what you have. It's critical that you improve the [...]
The lines between business and pleasure and work life and home life have long been increasingly blurred. This can be seen most clearly online, where bloggers and influencers publicise their daily lives (favourite shops, suppliers and holiday destinations) to gain followers and fans, sometimes with monetary inducements [...]
Sir John Caples OK, he never made a "Sir", but he should have done. John Caples was an advertising guru, who specialised in writing headlines. He wrote the classic book Tested Advertising Methods. We highly recommend it. Caples argued that most of your time should be spent on your [...]
If you're not using robots to help manage your Google Ads campaigns, YOU'RE DOING IT WRONG. There's nothing new about robotic management, but over 90% of the Google Ads accounts we review (for free) have no robotic management at all! Robots Cannot (and should not) Do Everything [...]
It's a common misconception that Facebook doesn't work for B2B. Yes, people don't generally browse Facebook looking for the latest news on Semiconductors, that is true. But there ARE business people there, they do have jobs, they CAN be targeted by their job titles, and they DO [...]
Display (Banner) Advertising Is Hard If you've not run Display Ads before, one thing is for sure - you will throw money away until you get at least 2-3 years experience running them. There are hundreds of little nuances, some of them critical. Here we are going [...]
Alone, Google's ad suggestions can be useful - ideas you may not have thought about. But watch out - they are starting to AUTO apply their own ad suggestions, and our experience with it so far is.... well, awful. Why are they auto applying suggestions? They have blatantly [...]
This is something that has come up repeatedly for us and our clients in the last 12 months, so we are sharing a quick post on customer list sizes. What is a customer list? A list of email addresses and/or other data you have on customers [...]
Targeting Options for GDN (Google Display Network) This article should be worked on in conjunction with our article on Adwords Audiences - there is a lot of cross-over. Targeting on the Google Display Network (GDN) is more complex than the Search Network, which is always Keyword-based. You [...]
A Complete Guide to All Google Ads (formerly Adwords) Ad Types Google Ads goes way beyond just traditional banner and text ad types, there are tonnes now. Once you have a winning formula and decent conversions, you'll want to test all of these out. For a [...]
