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How Robots Can Help Manage Your Google Ads Campaigns

If you're not using robots to help manage your Google Ads campaigns, YOU'RE DOING IT WRONG. There's nothing new about robotic management, but over 90% of the Google Ads accounts we review (for free) have no robotic management at all! Robots Cannot (and should not) Do Everything [...]

By |2019-04-08T17:30:50+01:00February 12th, 2019|Categories: Pay-Per-Click|Tags: , , , , |0 Comments

Facebook Ads For B2B Companies

It's a common misconception that Facebook doesn't work for B2B. Yes, people don't generally browse Facebook looking for the latest news on Semiconductors, that is true. But there ARE business people there, they do have jobs, they CAN be targeted by their job titles, and they DO [...]

By |2019-01-20T14:46:28+01:00November 12th, 2018|Categories: Display, Pay-Per-Click|0 Comments

How To Run Display Campaigns That Work In 4 Steps

Display (Banner) Advertising Is Hard If you've not run Display Ads before, one thing is for sure - you will throw money away until you get at least 2-3 years experience running them. There are hundreds of little nuances, some of them critical. Here we are going [...]

By |2019-01-20T14:51:09+01:00October 17th, 2018|Categories: Display, Pay-Per-Click|Tags: , , , |0 Comments

What are auto ad suggestions in Adwords, and how do I turn them off?

Alone, Google's ad suggestions can be useful - ideas you may not have thought about. But watch out - they are starting to AUTO apply their own ad suggestions, and our experience with it so far is.... well, awful. Why are they auto applying suggestions? They have blatantly [...]

By |2018-09-26T17:01:24+01:00April 17th, 2018|Categories: Pay-Per-Click, Search|0 Comments

Customer Match List Sizes – A Quick Guide

This is something that has come up repeatedly for us and our clients in the last 12 months, so we are sharing a quick post on customer list sizes. What is a customer list? A list of email addresses and/or other data you have on customers - [...]

By |2018-07-24T22:49:46+01:00February 5th, 2018|Categories: Pay-Per-Click, Re-Marketing|Tags: , , , |0 Comments

Google Display Network (GDN) Targeting Options

Targeting Options for GDN (Google Display Network) This article should be worked on in conjunction with our article on Adwords Audiences - there is a lot of cross-over. Targeting on the Google Display Network (GDN) is more complex than the Search Network, which is always Keyword based. [...]

By |2018-07-24T22:56:34+01:00January 15th, 2018|Categories: Display, Pay-Per-Click|Tags: , , , , , |0 Comments

Adwords Ad Types – A Complete Guide

A Complete Guide to All Adwords Ad Types Adwords goes way beyond just traditional banner and text ad types, there are tonnes now. Once you have a winning formula and decent conversions, you'll want to test all of these out. For a checklist, just check out the [...]

By |2018-05-31T08:26:02+01:00January 3rd, 2018|Categories: Pay-Per-Click|Tags: , , , |0 Comments

Facebook Targeting Options

A guide through the minefield of Facebook targeting options With so many targeting options on Facebook, how do you choose what to set up! There are tonnes of ad type options now too, something we'll come on to very soon. This article is just about targeting and audiences. [...]

Google Adwords Audiences Explained – A Complete Guide

What are Google Adwords Audiences? Google Adwords audiences are a relatively fresh marketing concept. Pay per click advertising used to be about websites. Which website you will appear on, decided by keyword matching for that website. That is so noughties. It's still worth doing, but today's advertising [...]

By |2018-05-31T08:46:18+01:00October 4th, 2017|Categories: Pay-Per-Click|Tags: , , , , |1 Comment

Banner Ads We Love: A Continuous Collection

Adverts We Love This is an on-going chain of adverts we have seen on the internet that we love, for any variety of reasons. Cool ads, stop-you-in-your-tracks ads, beautiful simplicity, great hooks - whatever the why, here they are (newest first): Google Adwords: Simple benefit Simple hook Of [...]

By |2019-02-15T13:22:46+01:00August 14th, 2017|Categories: Display, Pay-Per-Click|Tags: , , , , |0 Comments
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