The Dos and Donts of Remarketing Setups

The simple but very important fundamentals of setting up your remarketing.

*note that some businesses do remarket to bounce visits, and it can work (albeit at a much lower ROI) – our advice is to segment it out as a different audience so you can see the variance in ROI and make decisions accordingly.

Other advice for your remarketing campaigns

Be careful in the ad accounts, and make sure all EXPANSION options are OFF – they’re a bugger for catching you out with innocuous settings whereby you won’t just be targeting previous website visitors but other people who they deem (under tenuous links) appropriate. Get it off.
Try video remarketing. Cast a quality, compelling video out there on any channel, and remarket to anyone who watches 50%+ of that video. It’s easy to do on most channels now.
Mix up your content. Sure, go back to your product/website – but also try more videos, testimonials, eBooks – whatever you have. See what performs the best.