targeting

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Google Display Network (GDN) Targeting Options

Targeting Options for GDN (Google Display Network) This article should be worked on in conjunction with our article on Adwords Audiences - there is a lot of cross-over. Targeting on the Google Display Network (GDN) is more complex than the Search Network, which is always Keyword-based. You [...]

By |2020-04-20T18:06:53+01:00January 15th, 2018|Categories: Display, Pay-Per-Click|Tags: , , , , , |0 Comments

Google Ads Audiences Explained – A Complete Guide

What are Google Adwords Audiences? Google Adwords audiences are a relatively fresh marketing concept. Pay per click advertising used to be about websites. Which website you will appear on, decided by keyword matching for that website. That is so noughties. It's still worth doing, but today's [...]

By |2020-03-24T13:00:45+00:00October 4th, 2017|Categories: Pay-Per-Click|Tags: , , , , |0 Comments