Writing Headlines: 33 Proven Headline Formulas

Sir John Caples OK, he never made a "Sir", but he should have done. John Caples was an advertising guru, who specialised in writing headlines. He wrote the classic book Tested Advertising Methods. We highly recommend it. Caples argued that most of your time should be spent on your [...]

Google Ads Ad Types – A Complete Guide

A Complete Guide to All Google Ads (formerly Adwords) Ad Types Google Ads goes way beyond just traditional banner and text ad types, there are tonnes now. Once you have a winning formula and decent conversions, you'll want to test all of these out. For a [...]

Banner Ads We Love: A Continuous Collection

Adverts We Love This is an on-going chain of adverts we have seen on the internet that we love, for any variety of reasons. Cool ads, stop-you-in-your-tracks ads, beautiful simplicity, great hooks - whatever the why, here they are (newest first): Google Adwords: Simple benefit Simple hook Of [...]

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