Tracking Calls Back to Clicks is Possible

So what?

Attributing phone calls back to a specific click is powerful.

That click has a source (Google), a medium (CPC, i.e. Adwords), a keyword, an advert etc…

That click also has a cost, in money and time.

So with dynamic call tracking, you can map calls back to costs with extreme precision.

mobile app
analytics graphics
cost per call screenshot
call details

1. Call Connects

When a call connects from your website’s phone number, the software attributes to a specific click, and updates Analytics.

2. Attribution

Said click has a source, a medium, a keyword, an advert, a target audience etc… You now have cost-per-call at granular level.

3. Cost per call

At source level, at campaign level, at keyword level, ad copy level – you can now optimize on cost-per-call data.

4. More Details

Optional call recording, rating and valuing calls. Yes, it is possible to attribute an exact value of the call back to your analytics!


Sounds hi-tech and expensive, the kind of thing only big companies could do.

Wrong. It requires 1 excellent coder + 1 certified Analytics guru with experience. We have them, use them.

1 Static Vanity Number

  • Comes with 500 free caller minutes

Dynamic Call Tracking

  • Plus £0.15 per call

Any Questions?

If you have any questions at all, please contact us. Your message will get through to a resident specialist.


For more info & examples, check this short presentation: