Tracking Calls Back to Clicks is Possible
So what?
Attributing phone calls back to a specific click is powerful.
That click has a source (Google), a medium (CPC, i.e. Adwords), a keyword, an advert etc…
That click also has a cost, in money and time.
So with dynamic call tracking, you can map calls back to costs with extreme precision.
1. Call Connects
When a call connects from your website’s phone number, the software attributes to a specific click, and updates Analytics.
2. Attribution
Said click has a source, a medium, a keyword, an advert, a target audience etc… You now have cost-per-call at granular level.
3. Cost per call
At source level, at campaign level, at keyword level, ad copy level – you can now optimize on cost-per-call data.
4. More Details
Optional call recording, rating and valuing calls. Yes, it is possible to attribute an exact value of the call back to your analytics!
Pricing
Sounds hi-tech and expensive, the kind of thing only big companies could do.
Wrong. It requires 1 excellent coder + 1 certified Analytics guru with experience. We have them, use them.
1 Static Vanity Number
- Comes with 500 free caller minutes
Dynamic Call Tracking
- Plus £0.15 per call
