Where the big money is
Everyone fights for the 2% "in-market now" traffic - the high-intent Google "buy" searches. Whether you are conquering that or not, the volume (and the money if you get it right) is in the other 98%.
But where do you even begin? Our methodology is below...
You need a good Free Value Offer - typically a PDF eBook, a genuinely useful one, not some blatantly biased crap that concludes "so you should buy my service" <<< people are not this dumb!!
98% of attempts bolt too soon, before giving ANY genuine value.
Demand generation from nothing doesn't work like that.