What does your Adwords audit score mean?
You have two scores:
- Your Search Score
- Your Display Score
(Coming soon: Shopping and Video).
In a nutshell, these are scores are how efficient your Google Ads setup is.
Anything under 80% could be improved.
What % score is good or bad
90%+ is ‘good job’ and you have no concerns. This account is as good as it can practically be on any given day.
Anything under 70% raises serious questions.
The Specific Boxes
Red is bad!
Some of these red flags are very serious, some less so – and that severity is reflected in the overall score.
i.e. the minor bits are scored with less weight to the serious bits.
No worries, ping us a note any time here!