What does your Adwords audit score mean?

You have two scores:

  • Your Search Score
  • Your Display Score

(Coming soon: Shopping and Video).

In a nutshell, these are scores are how efficient your Google Ads setup is.

Anything under 80% could be improved.

What % score is good or bad

90%+ is ‘good job’ and you have no concerns. This account is as good as it can practically be on any given day.

Anything under 70% raises serious questions.

The Specific Boxes

Red is bad!

Some of these red flags are very serious, some less so – and that severity is reflected in the overall score.

i.e. the minor bits are scored with less weight to the serious bits.

Any Questions?

No worries, ping us a note any time here!