eCommerce Marketing Case Study: Extra £686,400 annual revenue in 4 months

If you have an eCommerce site, it is designed well (so many are not), and the check out flow is reasonable (so many are not!), you should be getting a very good ROI from your online marketing. First and foremost Facebook Ads and Google Shopping. If you're not, you need to read this.

4 Months to +£14k/wk Sales

This is how we took a not-very-well-known fashion brand from £9.8k per week in sales to £23.1k per week in sales in 4 months. And doubled their Return On Ad Spend (ROAS) in just 2 months.

It is not rocket science. It was achieved entirely through Facebook Ads, and separately we added a smattering of highly profitable Google Shopping Ads.

The Results

Here are the before and after Shopify sales screenshots.

Before:

After:

Alright, So How?

Great eCommerce performance comes down to three vital ingredients: Audiences, Creatives and Campaign Structure/Bid Strategies.

Firstly we attacked the audiences and created:

• Multiple Retargeting Audiences (1 day, 3 day, 7 day, 14 day etc...)
• Special apromostions and dynamic product feed ads just for those audiences.
• Lookalikes - done correctly.
• Using the Facebook Ads API, sourced 4x more great in-Facebook audiences. Using the API is key to finding the most relevant audiences.
• Using external data sources, found another 3x audiences that would cost +10% of ad spend to use.

Then in the structure of the advertising there were clear breakdown winners:

• Genders
• Ages
• Placements

So breaking out campaigns into their own groups of expected performance, and adding cost-caps to the lower performers got us the maximum possible sales.

The overriding remit was: anything above 4x ROAS is profit, but we ended up hitting 7-14x every given week from month 4 onwards.

The Ultimate Result

£686,400 additional annual revenue at a highly profitable ROAS just by tweaking this eCommerce store's Facebook Ads.

You either have the know-how or you don't with Facebook Ads.