AB Testing

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AB Testing2017-06-02T16:54:56+00:00
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Scientific Progress

You have your benchmark Conversion Rate.
You know your lead Opt-In Rate.

DON’T JUST SIT THERE, BEAT IT!

How much would a 20% improvement be worth to your profits?

Benchmark

With measurement in place, you have a benchmark for all future tests.

Split Traffic

Split off a small % of traffic for safe testing of A (original) versus B (e.g. pricing change)

Measure

Measure A vs B until statistical significance is reached. You have a winner.

Constantly Improve

Keep generating ideas, keep A-B testing, and it will soon pay significant returns.

We make it sound so simple!

It is. Start A-B testing now!

Any Questions?

If you have any questions at all, please contact us. Your message will get through to a resident specialist.

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