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Facebook Ads For B2B Companies

It's a common misconception that Facebook doesn't work for B2B. Yes, people don't generally browse Facebook looking for the latest news on Semiconductors, that is true. But there ARE business people there, they do have jobs, they CAN be targeted by their job titles, and they DO [...]

By |2019-01-20T14:46:28+00:00November 12th, 2018|Categories: Display, Pay-Per-Click|0 Comments

How To Run Display Campaigns That Work In 4 Steps

Display (Banner) Advertising Is Hard If you've not run Display Ads before, one thing is for sure - you will throw money away until you get at least 2-3 years experience running them. There are hundreds of little nuances, some of them critical. Here we are going [...]

By |2019-01-20T14:51:09+00:00October 17th, 2018|Categories: Display, Pay-Per-Click|Tags: , , , |0 Comments

Google Display Network (GDN) Targeting Options

Targeting Options for GDN (Google Display Network) This article should be worked on in conjunction with our article on Adwords Audiences - there is a lot of cross-over. Targeting on the Google Display Network (GDN) is more complex than the Search Network, which is always Keyword based. [...]

By |2018-07-24T22:56:34+00:00January 15th, 2018|Categories: Display, Pay-Per-Click|Tags: , , , , , |0 Comments

Facebook Targeting Options

A guide through the minefield of Facebook targeting options With so many targeting options on Facebook, how do you choose what to set up! There are tonnes of ad type options now too, something we'll come on to very soon. This article is just about targeting and audiences. [...]

Banner Ads We Love: A Continuous Collection

Adverts We Love This is an on-going chain of adverts we have seen on the internet that we love, for any variety of reasons. Cool ads, stop-you-in-your-tracks ads, beautiful simplicity, great hooks - whatever the why, here they are (newest first): Google Adwords: Simple benefit Simple hook Of [...]

By |2019-02-15T13:22:46+00:00August 14th, 2017|Categories: Display, Pay-Per-Click|Tags: , , , , |0 Comments

Writing Headlines: 33 Proven Headline Formulas

Sir John Caples OK, he never made a "Sir", but he should have done. John Caples was an advertising guru, who specialised in writing headlines. He wrote the classic book Tested Advertising Methods. We highly recommend it. Caples argued that most of your time should be spent on your [...]

By |2017-11-13T23:25:27+00:00July 10th, 2017|Categories: Copy, Display, Pay-Per-Click|Tags: , , , , , , |0 Comments
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